At our club meeting the topic of recruting and retaining members came up. What are other clubs doing to promote themselves? How do you deal with getting members involved ? Just looking for some ideas.

Not really a club, but we all do get together a couple times a month. Usually I cover the cost of food/adult beverages,and give away a bunch of stuff like gas cards and tickets to local games. I always have a good turn out, enough to fill the parking lot at Sonic with a bit of overflow. Having local celebrities stop by helps, too.

At NIFE we have activities throughout the year.

Winter we usually have Tech meetings. This allows folks to get together and discuss isses or mods. Your local library should have large meeting room to use for these and cost is free (well here they are). You can take a poll and see what issues local members would like to learn more about. Generally we try to have a theme. Like last year it was maintenance, So we covered things like tune-ups, troubleshooting sensors and codes, etc. Finding guest speakers helps as well. One spring we contacted Meguire's wax and they had a local rep explain and demo many of their products. One member volunteered his car to be used and a local Pontiac dealership allowed us to use a section their service area.

During the summer we have cruise night get-togethers and we spread it around the area over the summer so we can get folks to go to cruise nights near their houses. When a group of Fiero's show up at a large local cruise night, many ask questions and other Fiero owners can see that there is a local club. Some attend local car shows, and of course Fierorama. Promoting the club comes from our website, here on PFF, at the cruise nights, car shows, and Fierorama. The last few years we have also coordinated with other midwest area Fiero clubs for shows and events. Promoting the club can also be done by selling items. Like when we did the decks of cards and used PFF members to send in their car pictures.

The club also has events like a Xmas party and the spring and fall cruises. The cruises allow folks to travel as a group and sightsee local attractions and such. Just plan for a trip that can be done in a day and follow up with a nice dinner at a restauraunt.

We also communicate thru the club newsletter and Emails to keep members up to date with events.

Hope this helps.

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Happiness isn't around the corner...
Happiness IS the corner.
ZZ4 Powered !!

Car clubs seem to be quite "age" discriminate... I see most grand prix / dsm clubs are young kids... fiero clubs (with the exception of north texas), are older guys. So basically I would try catering to the demographic you are trying to get, and follow orief's advice.

I also find that alot of people just dont care about fieros, as modern day the appeal of the fiero is not a fiero in 100% bone stock "cruisin to shows" form. We have seen the show circuit for fieros dying out very quickly over the last few years, and most of the remaining shower's have moved away from purist fiero stuff.

I would recommend looking around for a "pontiac club" or any broader club that fits your category, and attempt merging with them. I am not a member, but I am involved with the local general pontiac club, as they have a few fieros, and do alot of cool events like track days.

The recently formed Garden State Fiero Club has members of all ages. The club sprang up out of nowhere last year, started by a family of a 16 yr old guy named Ryan who was building his first car. There are now about 35 members, some very active and some on the sidelines as myself. The policy is just go to the website forum and sign up. The club has a really nice forum that is really open to anyone, anywhere.
http://njfc.8.forumer.com/
We've got young guys and middle aged folks alike but who cares? We band together for a common interest and purpose so that we can appreciate a unique automobile. When you mash that gas pedal to the floor who cares if its a teenager, a middle ager or an old guy with a white beard. You're out to win and either he gets you or you get him.

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87GT - 3800SC Series III engine, 3.4" Pulley, N* TB, LS1 MAF, Flotech Exhaust Autolite 104's Custom CAI 4T65eHD w. custom axles, HP Tuners VCM Suite.
87GT - 3.4L Turbocharged engine, modified TH125H
" I'M ON THE LOOSE WITHOUT THE JUICE "

We attract and keep members by being incredible

Go North Texas Fiero Club!

Heh, honestly we don't get alot of new members, and I think alot of what keeps the old members is luck... we just happen to all get along really well and have fun hanging out with each other.

When I was President of Fieros West, I had to practically give up on both attracting as well as retaining membership. People seemed to come and go as they pleased. The majority of Fieros that I or other members would see on the street would be curiously resistant and in some cases almost too stuck up to join a car club. Members who would ask "how many people are going to be there?" typically didn't last long.

We had (when I was active with the club) a core group of people who were, what I called, the meat and potatoes of the group. We loved Fieros. We didn't care that much about who was going, we would go. When I planned an event, I typically designed it so that I would go by myself if I had to (and did a few times) just because it was something that I wanted to do. If anyone else wanted to go, they knew where to meet. It was sad how many people would ***** and complain about where we went and wouldn't give any suggestions, or would make wild suggestions and have me figure out the logistics about a place I knew nothing about.

The core group we did have was awesome and the people I miss the most about not having a Fiero. We didn't worry about if the party was going to be there when we got there because we just knew we brought our own party no matter where we went. And party we did (and I hope still do)!

I guess my bottom line, what I learned about club members, is that there are two kinds of members: The ones that have a good time with the people no matter where they are most likely will be the ones to stay on for a long time. The ones that go for the events and just the events are members that, at least in my experience, weren't members I really wanted in the first place.

Clear as mud but I hope some of it makes sense.

Thanks for the replies.

We already do the monthly meeting.

We have a holiday party every year.

We usually have a summer picnic.

We have a summer car show.

We have a website.

We have a newsletter.

We seem to lack enough core members to keep doing all these items, they kinda get burnt out.

Burnt out is about where I'm at.

I use free food as the incentive at my (almost) annual Bluegrass Fieros Cook Out and Lying Contest. Normally works till they find out I'm doing the cooking.
The economy sucks right now, getting folks to spend cash is tough even if it's just for gas.
I want to try having some work shops or how to type events but, not sure if that would work either. Tried table dancers but no one wanted to tip me.

Ron

quote Originally posted by pumpkincarriage: We attract and keep members by being incredible Go North Texas Fiero Club! Heh, honestly we don't get alot of new members, and I think alot of what keeps the old members is luck... we just happen to all get along really well and have fun hanging out with each other.

You guys are so great I joined and I live 600 miles away!

WIKDFIRO, you have precisely mirrored our club. You're not the only one in that boat, er, Fiero. People want events and activities, and after working to set them up, they don't show up. They complain but won't help or attend meetings to plan events. Some have even made suggestions for changes in events, then don't participate in the event. Like you said, just a core group of Fiero lovers.

As Dennis mentioned, the GSF have about 30 members, but a solid core group of about eight that will show up at every meet. I oragnize all the meets and to be honest, I'm to the point of saying "this is where the meet is, and if you come that will be great. If not, maybe next month."
I enjoy my once a month outing with the club. It reminds me to take a day off once in a while.
Dave

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1987 GT (my toy-see above), 1987 GT (daily driver), 1986 SE with a VW VR6, certified master technician/shop owner
www.njautobahn.com

Club ?

Some of us might get together in a car park once in a blue moon if we can get organized enough

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Dave

www.ltlfrari.com

Ive been in MANY car clubs with various cars. The number one factor is having a club where people LIKE to do things together, and OFTEN. Ive seen a lot of clubs turn into just once a month dinner parties and nothing to do with cars. You have to determine WHAT you want out of a club and find one that fills those needs. I like going to a lot of shows and cruise-ins, and I like doing a lot of out of town/ out in the country drives for a few hours. If the club im looking at dont do either of those, I look elsewhere or go lone wolf. If you just like dinner party socialising or group tinkering just find others that like the same.

One way we attract new members is word of mouth and also club mini flyers which is basically
a 4X6 card that has a little info about our club, where we meet, etc.., and sources they can go to
to either sell, repair or get involved in Fiero circles. All club members are encouraged to "tag" Fiero's
they run across on the streets. I have brought in several members this way although many are thrown
away I'm sure.

Kit

Quick suggestion, go grab a coffee, and a munchie this post is going to take a while to read through. You're probably going to have to read it twice due to my incoherent babbling.

I was directed from our club forum to come over here and post. Oh where to start, where to start.

OK in the beginning, there was 4. Myself, my wife, and 2 others. I made up a quick flier that was in word format. So it could be emailed around and people could print off copies and stash a supply behind there seat. Then when they saw a Fiero they could quickly place it on the windshield. This worked great, for the first few months, our club doubled in size every month. (We are at about 80 members now) As usuall only about half of that are "Active" We have had 28 Fieros at a monthly club meeting.

We have been in touch with the 2 major auto parts retailers and got "Discount Cards" from them. When a member goes in and shows there card, they get a percentage off of List price. Our biggest discount is on Genuine GM parts as one of the parts stores is a Delco Dealer. Usually about 40% off on Delco and as low as 10% on the cheap brands. You get both of the cards when you pay your dues. (more on dues later)

At every meeting there are 3 separate drawings. 1st is your Meal Draw, each month, someone gets to eat free up to $15 not including liquor. 2nd draw is a 50/50 draw, half goes back to the member and half gets put into a special account to be donated at the end of the year to the food bank. 3rd drawing is the one we sell the most tickets to. We give away 3 prize packs per meeting. Usually 2 "Car Guy" packs consisting of Tools, Cleaning Kits, general stuff a car guy would want, and 1 "Girly Gift" so the husband has an option to bring home a gift for the wife. (The prize draws are seperate and have 3 idvidule drawings for them)

Costs on these draws.
Dinner Draw is free with your $24 per year dues.
Prize Package draws are 2 bucks a ticket or 3 for 5
50/50 are $2 each.

Our meetings are held at a local Ricky's restaurant in the Banquet room, which is Free so long as people are ordering food. They have food to cover a wide variety of tastes and budgets. Cheeseburgers, to Pizza to Steak. The food price was actually one of things that was causing problems in the first days of the club. Some people wanted to have the meetings at a Steak House, others wanted it to be in a McDonald's parking lot. So Ricky's worked out perfect.

Dinner Meetings are once per month all year. Even in the Winter. If there is snow on the ground, SO WHAT, COME TO THE MEETING. I BUST BY BUTT, at least people can SHOW UP.

Meetings are always on Saturday nights. This was another biggie. This gave people the chance to spend the day with there family's, and or clean up there cars, then come and hang out with car guys. No one had to race home, to go to work Sunday morning either. (well not many had to work Sunday, Lisa has to work Sundays)

We try to hold one other event once per month as well. Either a Tech Session or a Drive or something. Anything to keep people active. So far, in October, we have done a monthly dinner meeting a full day tech session covering suspension and brakes, and a drive to Harrison Hot Springs. (about 200 miles round trip)

I don't want this to come out wrong, but you almost have to make people feel like they are missing out and feel bad if they don't come.

Lets see, once the club started making money to support itself, the club started paying for things. Like 2 Bk's per year, one being a local club BBQ and the other being the club pays for the food for all its members at the big Arlington BBQ/Show each year. We also pay for the Appys at the club Christmas Party each year. We have a gift exchange at the Christmas party as well. Secret Santa type thing.

Basically, we have at least one event each month for people to do Fiero stuff.

Then there is the on-line component to any club. If a club does not have some sort of on-line presence it won't go anywhere. The Email Distribution list for us is the biggie. Its what got our club up and running. At first we just used the old Fiero.org email list which I think is now dead and gone. We had a few private lists through members, even tried to do an email forward via outlook for a while. We used yahoo groups and hated it, and now we have our own private mail server to host 2 email lists, our Fiero Topics list and our Chat List. Both have a web interface for people to sign up and out of. We have our own Website with forum. You can see it all at

www.westcoastfieros.com for the main site

www.westcoastfieros.com/forum for the forum side

www.mail.westcoastfieros.com for the email list sign up page.

The nice thing about the email list, is that when an event is posted there, I KNOW it has gone to people in boxes. I know they will see it. I don't have to worry that they have not been to the forum in weeks to look at it. We have a lot of impromptu get togethers as well. Someone just posts up on the chat list, Hey I'm bored, anyone want to go out for coffee. Usually you can get 3 or 4 cars to show up.

You can't expect everyone to be at every event, I would say expect roughly 30% of a total club to show as an average at an event. So as long as you can get a large enough base of members, that 30% of people can still be substantial. Keep the inactive members updated on whats going on. Active members may make up the core of a club, but its the guys that show up every now and then, then can make or break an event.

One last note, you can't look down on any Fiero. A founding rule of our club, it did not matter if you had the worst beat up, smoking rod knocking Fiero or the most heavily modified super Fiero, everyone was welcome. I know I am guilty of being a little prejudice to V8's, and I have had to apologize for it time to time. We have even asked a member to leave the club because he thought 88's are the only REAL Fieros. He would constantly talk down to anything that was not an 88. So long as the owner is not an A$$ every Fiero is welcome. However if a guy tries to become the Playground bully. He or She is asked to leave. If you Lie or Cheat you are asked to leave. We may have lost a few members however we have retained a lot more. No one wants to come to a place where they feel threatened or looked down at.



I hope I have not board anyone to death with this post.

Keep it fun, Keep it Real, Keep everyone feeling wanted, and a club will get bigger.

[This message has been edited by Capt Fiero (edited 10-23-2008).]

quote Originally posted by Fiero STS: Thanks for the replies. We already do the monthly meeting. We have a holiday party every year. We usually have a summer picnic. We have a summer car show. We have a website. We have a newsletter. We seem to lack enough core members to keep doing all these items, they kinda get burnt out.

Lots of reasons Tim.

I'd say aside from the disadvantage of distance and ( used to be ) high gas prices, we need someone to contact the individuals more frequently ( like someone on the board ) and see what's up and invite them to get togethers. We need more events, & kid friendly to get more participation. Get fuel under $2 a gallon and you'll see more people. The general condition of the economy doesnt help households either, goods up, wages down, etc.

Personally I dont have that much interest in the Fiero crowd anymore cause no-one calls, e-mails or anything except when they need something or something is broken. It's irritating . I've even considered getting rid of all the Fiero's and streamlining life a little.

quote Originally posted by darkhorizon: You guys are so great I joined and I live 600 miles away!

Great... now we can say... "We've got DarkHorizon on our team."

BTW,... I think you are closer to 1200 miles away. Look forward to seeing you at Saturday's meeting!

I think the thing that keeps NTFC so strong is the abundance of activities we have... they cater from socializers, to fixers, to 'show'ers, to draggers, to autoX'ers, to just meeting for movies and supper. And sometimes the events bleed into other things... like Fiero Cruise to dragstrip... and such. NTFC has no cost of membership and no true form of legislative heirarchy. It simplifies things and removes all that power trip attitude one might encounter in a large 'structured' club. I really think those things help our relaxed atmosphere, and we are just as happy to see the guy that shows up once a year as we are those that make every meeting.

I am also a member (and contributor) to NIFE. I think the thing that sets them apart is the EXCELLENT bi-monthly newsletter they offer. That alone is well worth the cost of membership, and being the largest actual Fiero club (excluding all an internet club, like PFF)... they offer monthly events to all types of owners. Come to what you like, when you like.

MFF also has a lot of younger owners (30's) in it. Very active... very strong core membership.

<--- (NTFC President by name, or until someone else wants it )

Just a shameless plug to go along with it.

If you are thinking about getting server space, or your own email lists, The smallest package for email lists is 9.99 per month. However you also get 3 domain names, 2500 pop3 email accounts. 2500gig of monthly transfer and I think 250gig of on line storage. Just click 1 and 1 hosting then click on web servers. If you use my link, I think I get like a buck off of my hosting. So far I have my domain, my wifes domain, our club domain, my bosses website for selling industrial equipment and a few other pages on there. Uptime has been great and the email list is a huge bonus to keeping all our members in touch.

[This message has been edited by Capt Fiero (edited 10-23-2008).]

Economy and distance is a factor, but my main problem with any type of meetings is my work scedule..I have to work really wierd hours and never know when I'll be done. I would love to have any type of meetings over here, but I can't contribute in any way because of work and the economy is draggin me down.

BTW.. are there still any type of flyers around here? I will slap them on Fiero cars I see.

Wes

quote Originally posted by Capt Fiero: I was directed from our club forum to come over here and post.

Geez Dave, who would've suggested that?

As a new member of the club that Dave is referring to, all I can say is that I should've joined years ago. My excuse is that I've been on the executive of a local video club for the last 17 years, and I didn't want to spread myself too thin with multiple clubs.

However, it's only taken a few meetings to see the benefit of socializing with other people who have an attraction to these same silly little plastic cars.

And I have to admit that it's been interesting to finally meet some people in person that I've known for years at PFF. So far nobody has come out and told me they think I'm a dink here at PFF, so I guess that's a good thing. Dave did admit though that he may have given me a "neg" rating years ago due to inflammatory comments I may have made in one of the many "smoking" threads we've had here!

Retaining members? Don't ask me I've lost so many members in the last 2 years it aint funny. But I keep getting new ones to replace the old one's.
We've had cookouts by the lake, went to car shows and entered a bunch, take a fall cruise every year, go to the big swap meet in Ala., and go on the RFTH's every year. There's no way to please everybody and get them to stay. And there's only about 2 to 4 people ever show up at meetings or participate in any functions. I just posted a new set of club rules and it seems to work better, it basically states, if you don't want to participate don't join. So I don't worry about it any more, and I still talk to most of the people that use to be members. Once a friend, always a friend.

http://home.comcast.net/~robsfieros

candy.

A similar question:

How do you guys get member participation* up over just a few members, it feels like a handful of us are doing all of the work here, very aggravating at times.

* By participation I mean club meetings, not just shows, but helping in the decision making, and work side of things.
Brad

How to attract and keep members?

Fly Paper????

Rolland

I just wanted to bump this back up for a few comments.

First off - Thanks Tim for starting this thread... it's good to get the "outside" perspective . Also, Thanks to all those who replied - just like we mentioned, we can't make improvements if people don't give some feedback!

A brief history on MFF (Minnesota Fieros Forever). Our club was originated in 1990 by Pete Grosz and Rick Balthazar and is one of the "longest running" clubs in the Fiero community. At it's peak in the mid to late 1990's, we had strong group of 100-150 members. Our membership as of late has dwindled and been floating in the 30-50 person range annually. We do not have a predominantly "older" or "younger" crowd as many clubs seem to, instead we range from teens (I joined the club with my Dad when I was 13), to the "experienced" crowd. Since the club's beginning, we have held monthly meetings (the 3rd Monday of every month) and regular shows, cruises, and events. We also publish an award-winning (2 or 3 time "Golden Quill Award recipient) newsletter that has always been a big hit among members. We have a website that hasn't really been maintained or updated frequently enough in the past few years - but it's still a strong source of new members seeking us out (it's the first result when people google Minnesota & Fiero).

I feel one of the biggest problems over the last few years is a lack of volunteers willing to actually help make things happen. Creating a bi-monthly newsletter is like pulling teeth... everyone wants to complain they're not getting it, but virtually no one wants to take a half hour and write something (I've heard every excuse from being "too busy" to "I'm not a good writer" - doesn't matter... write a tidbit to share). I do understand that due largely to the car's age, there isn't as much "newsworthy" in the Fiero community as there used to be - but even getting basic show reports written is a challenge. It's the same for setting up a show or cruise. Lot's of "ideas" ~ but little in the way of people wiling to get out an plan things.

So... things we're looking to change & improve on:

• Newsletter punctuality: We're taking a more assignment-oriented "divide and conquer" approach in hopes that it will make the assembly and production more timely, efficient, and less-frustrating for the "editor".
  
• Improved Communication: This will be easiest for those who use email - we are going to start sending out more frequent meeting & event reminders. Despite the fact that the monthly meetings have always been on the 3rd Monday of each month... it obviously "slips" by many people. Another group my Dad is involved with has had their monthly meeting attendance triple in the past few months - thanks almost entirely to reminder email and phone calls prior to the meetings!
  
• Improved Website: Synthesis & Oslo have been given free reign to improve and complete our website. Their need is largely similar to that of the newsletter... you need content to build the product.
  
• More regular events with better exposure - it's time we got back to attending both smaller and larger local shows "as a club" instead of just as individuals. One Fiero in a general show is "unique" - 5 or 10 in one show is an attention-getter!
  

We're looking forward to revitalizing our local club scene a bit in the coming months/year!

------------------

Looking for Fiero posters?

quote Originally posted by MinnGreenGT: I also feel that your comment here is a little unfair. You are a mechanic. Specifically, you present yourself to the local crowd as being THE Fiero mechanic. OF COURSE people are going to contact you when they need something, or something is broken... that's your job!

Ya I know I remind myself than everytime.

quote Originally posted by MinnGreenGT: Beyond that, I'm not quite sure what your expectation is? You received the same notices that the other Fiero members do (at least you should if Pete has your current email address). You've attended some monthly meetings this year, and you were at the Summer Show - as well as the Fiero Feast at Tim's house, and you even made it to Dells Run at the last moment! We just haven't had much in the way of our usual MOA meetings (and only 4 of us showed for the last one thanks to the rain that afternoon). On a more "personal" level (that of "Friends" as opposed to Fiero Club Members) ~ I wrote this to another local person recently (who has since relocated to Wisconsin): "Sorry that you're feeling "out of the loop" ~ unfortunately I think that there hasn't been much of a "loop" at all this year. Between busier-than-expected schedules (both at work, and at home), it's been tough to find time to see much of anyone lately. I suspect these nasty high gas prices have had an added (negative) affect on it too... not quite so easy to drive around and see people when you immediately feel the void in your wallet (especially when get togethers are largely car or bike related). For whatever reason it seemed like there was so much more free time last year! I also recognize that people's interest in Fieros isn't a constant - but it rather goes up & down (like a wave). Sometimes it's been one of my top priorities ~ other times (like this year)... it's been bumped much further down my list by other things. I still love my Fiero ~ but it's just not a priority in my life right now. Some "streamlining" is good - and probably healthy at some point... but it's also not usually a good thing to dump it all together.

Specific events...............dont know. The only one that comes to mind is something like WaterPark of America.. Someplace where both adults and kids can have fun, and you can "sort of" turn them loose. and it can be done in the winter. I know the expense is a factor, but I heard if you look on-line you can find FREE or discounted rates to get in.
OOOPs................wrong user on my computer.

[This message has been edited by Fieronum6 (edited 10-27-2008).]

bump . . . very interesting. . . what else??????

quote Originally posted by Capt Fiero: I don't want this to come out wrong, but you almost have to make people feel like they are missing out and feel bad if they don't come.

Ultimately, and I can completely understand if this is just a West Coast mentality, but after a while, its just not worth the aggravation of people flaking, or people complaining that there's not enough participation etc. ad nauseum to worry about it. Just as I, as President, didn't really care when a Western Regional "Governor" was being proposed years ago. These are car clubs, drama or political intrigue is just not a reason to participate. Its not supposed to be a job, its supposed to be relaxing. I would agree with Capt Fiero that it is good to have events where people are sorry they can't attend for whatever reason but there can be a fine line between inducing a "aw man, I wish I had gone" and having someone "guilt-ed."

I wouldn't say that a club is "successful" based on participation alone. Fieros West won several "Club Participation" trophies but still couldn't get people to show up to non-regional events. After a while, it just didn't matter in that we still had a great time with the people that did go. Be it more than a dozen or less then 5, we could look back and talk about "that time when (insert club member's name) broke down/ran out of gas on the way to Palm Springs/San Leandro/San Diego."

Success is just how much fun the people that do show up have. More people that are dedicated in helping out the club, the more people have a good time. In talking with other presidents, membership just seems cyclical, at least out here on the west coast. Do the best you can and enjoy the company. Eventually, a core group can form and hopefully you'll just have a good time and that's the bottom line of any car club.

MinnGreenGT

I just saw this thread and I sent you comments in a PM

Doug

I'm twenty years old and joined the minn fiero club with the intention to go to the monthly meeting and go to as many events as i could but because i got a new job where i work second shift (3-10) now im unable to attend monthly meeting anymore even though i would like to. Also most events are held on Saturdays at like twelve ish or something like that. and i work every Saturday as well till 3. not saying i couldn't take a day off but that's why im unable to participate in most or all fiero events. but i would love to do more with the club and participate with you guys. im game for late night cruising anytime! another thing because i don't go to meeting i tend to never know whats going on with the club unless it gets posted on here. but this is just my perspective and i figured it might be helpful coming from someone who became a member and then stopped coming not that im asking you to change how things are done just to accommodate my work schedual. (hopefully i can switch to first shift and start participating again after winter thats my goal)


Tyler Hammer

black 84se

[This message has been edited by hammer18 (edited 10-30-2008).]

Doug ~ thanks for the PM... very helpful!

Tyler ~ thanks for the additional input. If I remember correctly your black 84SE was in really amazing shape? I believe Kev & I did wonder out loud at some point about your whereabouts. Hopefully you'll be able to join us again soon for some events.

Come to think of it, it has been quite awhile since we did a late night cruising event on University Ave (of course... it's a little late in the season now - but Spring will [hopefully] be here before you know it!

Yep that's me ... I'm planning to put it way this weekeng though... i was down at uni almost every weekend this summer i saw purple reign down there during car craft and we talked for a while... yeah I became a member and then stopped coming, but that wasn't the plan when i signed up at all. hopefully in the spring i can get more involved and help plan some stuff.

Tyler