New Car Window Stickers (Page 1/1)
blackrams DEC 26, 09:53 AM
"Did you ever wonder why new vehicles have window stickers? Many people think they are meant to show your neighbors that you bought a new car, or to annoy you with the glue residue on the window, but this is not the case.

In March of 1958, Senator Michael Monroney, Chairman of the Senate Subcommittee on Automobile Marketing Practices, proposed a bill that would take the mystery out of new car prices. This bill required every automobile manufacturer to attach a label to the window of each new vehicle, which would show the manufacturer's suggested retail price, transport methods, freight charges, and accessory prices. This would be the first time in twenty years that a consumer could walk into an automobile dealership and find an itemized, accurate price tag on a new vehicle.

Prior to the proposal, there was often a large discrepancy between the showroom price and the actual price of the new vehicle. Once enacted on Sept 1st, the law increased both dealer morale and auto sales. Customers grew more confident in their ability to make an informed decision and get the best deal possible. This law was instrumental in brightening industry-wide automobile sales during that time, by increasing consumer confidence." ~ Pontiac Historic Services
maryjane DEC 26, 10:22 AM

quote
Originally posted by blackrams:

. Once enacted on Sept 1st, the law increased both dealer morale and auto sales. Customers grew more confident in their ability to make an informed decision and get the best deal possible. This law was instrumental in brightening industry-wide automobile sales during that time, by increasing consumer confidence." ~ Pontiac Historic Services



And yet, car salesmen are always at or near the top of the list of 'least trusted'. Only politicians rank lower.

Least Trusted.

#2. Car Salespeople
% of people who ranked them low on honesty and ethics: 46%

The age-old stereotype of the glib and greasy-haired car salesman who will shake your hand and rob you blind still holds strong as ever in today’s day and age and reaffirms that the fact the average man has a curious distrust and little respect for any professional who is involved in selling you something.

https://bestlifeonline.com/least-trusted-job-news/

https://www.marketingcharts.com/industries-111604

[This message has been edited by maryjane (edited 12-26-2021).]

theogre DEC 26, 07:46 PM
1. MSRP is 100% . So are "Invoice" prices most dealer use.
2. Dealers often add more BS fees, worse when any a dumb enough to lease or allow them to finance.

Used car dealers uses KBB and NADA values that are too. Go look at who publishes both.
Any Dealer telling you "price is under X book value" then expect going to rip you off.

------------------
Dr. Ian Malcolm: Yeah, but your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should.
(Jurassic Park)

The Ogre's Fiero Cave

blackrams DEC 27, 08:14 PM

quote
Originally posted by theogre:

1. MSRP is 100% . So are "Invoice" prices most dealer use.
2. Dealers often add more BS fees, worse when any a dumb enough to lease or allow them to finance.

Used car dealers uses KBB and NADA values that are too. Go look at who publishes both.
Any Dealer telling you "price is under X book value" then expect going to rip you off.




Only posted the history, not to be construed as having anything to do with being honest. Only the who, what and why the sticker exists. Please note the source in italics.

Rams