| quote | Originally posted by cvxjet:
Thanks for the info and clarifications....Just wonder "What might have been".....A few more years of production would have changed the Fiero's legacy so much! |
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The truth is the odds were against the future on the Fiero in more than one way.
The real reason it died was not just the Fires and Recalls but the fact Chevy and Corvette people were worried about losing sales to a lower priced model while they were having a hard time making a business case for their own car with falling sales.
As Johns Schinella pointed out to us at the dinner Chevy sells more cars so they get more say with GM. They pointed out that the plant was able to build 250K cars and were only doing 30K. The truth is 30K was what Pontiac expected sales to fall to when the GM 80 program was moved into the plant to fill out capacity.
Well the GM 80 was killed when the Ford Probe was move to be a new model and not replace the Mustang forcing GM to rethink the FWD AWD GM80 and move to a 4th gen F body. This is why they reused the FIero styling to save money, time and Schinella liked it.
The plant was left way under capacity as Chevy pointed out and the program was killed.
Now many on the Fiero program only expected 5 years and anything more was a bonus as I was told by one. They over sold the car the first too years it left few people to buy the car as 2 seat cars are limited sales as not everyone can live with only two seats or afford the 2nd or 3rd car. Most 2 seat cars sell in much lower numbers like the Miata that in North America sells between 8K-18K depending on the newness of the design. Pontiac told GM they could sell 100K units and they only said that to buy time for a car that never arrived in the GM 80. At that point you had in two years around 200,000 Fieros around and not many buyers left to buy a new one. Even a new model would have bought some time but not much.
The Fiero had nothing to share the plant and the gamble did not pay off.
We also need to remember GM did not just go broke in 2008 as it was going on for a long time. in the early 80's Pontiac was a dead man walking with poor sales and few exciting cars. They lost their V8 in 79 then they lost their full size Bonneville force to rename the Le mans a Bonneville. Olds was going strong on the RWD Cutlass and were not in trouble.
Most 2 seat cars last only 5-10 years if you look at the RX7, 300z, 280z, MR2 died twice, RX8 , Del Sol and others lived short lives as people tend to buy these cars and do not repeat as they change so little. Since they bring in little money updates are limited for most.
Now what the Fiero did do was with the Firebird they brought people back to the dealers and help make the Grand Am one of the top selling cars at GM. It saved Pontiac as when the Cutlass went FWD Pontiac became stronger and lived on longer. Old faded fast.
GM did not understand Pontiac as it was an engineers division. They did not know how and what to do with many Pontiac cars. In the end when Lutz arrived he said how can you have a performance division with no RWD cars?
It was too late to save by the time he arrived as they had no global sales.
To be honest The Fiero if it had lived may have only lasted 2-5 more years at best. The only two seat cars that show much long life is the Corvette and Miata. The Corvette is like a Cult but even with them they have had close calls. The Miata has lived on with global sales and limited sales in each market with many special paint and wheel editions over the years. It also appealed to women more than most sports cars and they buy half the cars in America.
There are other details and issues but time and space is limited here. A lot of union politics and a Pontiac leader in Losh who really did not care did not help either.
I know some don't want to believe it but the Fiero was not going to live much longer. History of most 2 seat cars point this out and the limited sales of 2 seat cars even like the Solstice bear this out. If Pontiac had lived the Solstice may have only had 1-2 years left with falling sales and little profit.
The low price sports car segment is a tough one as there is little money in it and today it is not just about making money but making the most money you can per dollar invested. Even cars selling 50K units making some money die to be replaced with a SUV that makes more money and sells 250K units per year.
This is really big picture stuff and many at GM refuse to talk or if they do they do it quietly and the real story never really gets told.
[This message has been edited by hyperv6 (edited 10-26-2016).]